Adobe Firefly AI Assistant can now run your recurring tasks automatically
Your photos and videos can now get organized and prepared for posting without you clicking anything.

How it works
An AI assistant inside Adobe apps that plans and completes creative tasks like organizing video and drafting social posts on its own.
- You tell it what you want done
- It shows you the steps it will take
- You approve or edit the plan
- It runs everything automatically
Guess
Can you pick which model runs your workflow?
Users can pick a specific model or let Adobe choose automatically.
A planning mode before anything runs
At its Max conference in Miami on November 10th, 2026, Adobe said the updated assistant now runs a new "planning mode" 1. You give it a job and it lays out the steps it intends to take — which model to use, what order to do things in, and so on — and you can edit that plan before giving final approval .
Users can also pick a specific model to run the whole workflow, or leave it up to Adobe to choose automatically 1. On top of that, there are fresh customization sliders: you can pin brand colours and guidelines so they apply across every project the assistant touches .
An exampleInvented to explain it
Sarah, a wedding photographer with hours of raw clips
SarahSort my wedding footage, color-grade it, and fix the audio.
FireflyHere's my plan: organize clips by scene, apply your LUTs, clean dialogue. Approve?
SarahLooks good, go ahead.
FireflyDone. Now I'll draft a social promo post using your brand colors.
She walked away and came back to finished edits and a ready-to-post campaign.
Always-on agents for repetitive work
The headline feature is a preview of "always-on" agents designed for recurring tasks 1. In a demo shared with Engadget, a user told Firefly AI Assistant to sort raw footage as it streamed into a project . The assistant offered to organise the clips, apply colour LUTs, clean up audio and back everything up — all of which the user approved step by step in the planning screen . Once the tidy-up finished, the same assistant was then asked to plan a social-media promotion campaign for the project .
In other words, instead of clicking through five separate tools, you might just tell the assistant what you want done and let it figure out the route 1.
Premiere gets an agent on the go
Separately, Adobe is bringing a voice-and-text agent to the Premiere mobile app, which launched on iOS last year and later arrived on Android 1. The mobile agent lets users describe edits in plain language and see them happen on their phone . It is entering private preview first before a wider release .
Adobe is also testing what it calls MCP connections, which would let outside chatbots reach into Photoshop, Illustrator, Premiere and After Effects to edit layers and other assets directly 1. No dates were given for either the mobile preview or the MCP programme.
Who is this for?
During demos, Zorana Gee, Adobe's senior director of agentic product, highlighted small-business owners as an early group who could use the assistant to churn out social posts without knowing professional editing software 1. When asked whether the long-term aim was to sidestep creatives entirely, she pushed back: "Ultimately, we're a creative company serving creatives… it's about how do we allow anybody to hone their craft" .
I also pressed her on Artcraft, a free open-source competitor built using the latest coding models from Anthropic and OpenAI, which has started drawing some hobbyist attention 1. Gee said Adobe believes its focus on professionalism, security and reliability would keep users returning to the paid ecosystem .
No pricing or availability dates were announced for any of the new features beyond the private-preview note for the mobile agent.
This story reports on a trend for information only. It is not advice or encouragement to do any of it.
Key facts
- Firefly AI Assistant gains a planning mode that shows users the steps before executing them
- Always-on agents are in preview and can handle recurring tasks like footage organisation
- Premiere mobile agent enters private preview and edits via natural language
- MCP connections being tested to let external chatbots control Adobe apps directly
Sources
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